Zooming in the impacts of merchants' participation in transformation from online flash sale to mixed sale e-commerce platform

Xiaoqian Liu, Yong-Wu Zhou, Yi Shen, Chunmian Ge, Junhui Jiang. Zooming in the impacts of merchants' participation in transformation from online flash sale to mixed sale e-commerce platform. Information & Management, 58(2):103409, 2021. [doi]

Abstract

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