Source effect of advertised reference price influences on transaction value in online shopping environments

Shao-Kang Lo, Yu-Jen Chou, Ching-I Teng. Source effect of advertised reference price influences on transaction value in online shopping environments. Electronic Commerce Research, 13(4):411-421, 2013. [doi]

Authors

Shao-Kang Lo

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Yu-Jen Chou

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Ching-I Teng

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