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The Effect of Price Presentation, Sales Restrictions, and Social Networks on Consumer eWOM Activities: Two-Phase Validation

Louis Yi-Shih Lo, Sheng-Wei Lin. The Effect of Price Presentation, Sales Restrictions, and Social Networks on Consumer eWOM Activities: Two-Phase Validation. In Rajiv Sabherwal, Mary Sumner, editors, Proceedings of the International Conference on Information Systems, ICIS 2010, Saint Louis, Missouri, USA, December 12-15, 2010. pages 49, Association for Information Systems, 2010. [doi]

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