Enhancing Buyers' Perceptions of Product Quality: From Seller and Product Signals to eWOM

Louis Yi-Shih Lo, Sheng-Wei Lin. Enhancing Buyers' Perceptions of Product Quality: From Seller and Product Signals to eWOM. In 19th Americas Conference on Information Systems, AMCIS 2013, Chicago, Illinois, USA, August 15-17, 2013. Association for Information Systems, 2013. [doi]

Abstract

Abstract is missing.