Tobias Lohse, Jan Kemper, Malte Brettel. How Online Customer Reviews Affect Sales and Return Behavior - an Empirical Analysis in Fashion E-Commerce. In Isabel Ramos, Virpi Tuunainen, Helmut Krcmar, editors, 25th European Conference on Information Systems, ECIS 2017, Guimarães, Portugal, June 5-10, 2017. 2017. [doi]
Abstract is missing.