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Wireless Marketing of Ephemeral Personal Goods: the Case of Auctioning Screen Estate for Wireless Advertisements

Seng Wai Loke, Arkady B. Zaslavsky, Bijendra N. Jain. Wireless Marketing of Ephemeral Personal Goods: the Case of Auctioning Screen Estate for Wireless Advertisements. In Qusay H. Mahmoud, Hans Weghorn, editors, Wireless Information Systems, Proceedings of the 3rd International Workshop on Wireless Information Systems, WIS 2004, In conjunction with ICEIS 2004, Porto, Portugal, April 2004. pages 127-133, INSTICC Press, 2004.

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