Should short warranty always be interpreted as low quality: the effect of brand advantages on warranty's signalization

Yaqi Lou, Zhen He, Yanrong Li, Shuguang He 0001. Should short warranty always be interpreted as low quality: the effect of brand advantages on warranty's signalization. Int. J. Prod. Res., 57(14):4468-4479, 2019. [doi]

Authors

Yaqi Lou

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Zhen He

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Yanrong Li

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Shuguang He 0001

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