Yaqi Lou, Zhen He, Yanrong Li, Shuguang He 0001. Should short warranty always be interpreted as low quality: the effect of brand advantages on warranty's signalization. Int. J. Prod. Res., 57(14):4468-4479, 2019. [doi]
@article{LouHLH19,
title = {Should short warranty always be interpreted as low quality: the effect of brand advantages on warranty's signalization},
author = {Yaqi Lou and Zhen He and Yanrong Li and Shuguang He 0001},
year = {2019},
doi = {10.1080/00207543.2018.1436791},
url = {https://doi.org/10.1080/00207543.2018.1436791},
researchr = {https://researchr.org/publication/LouHLH19},
cites = {0},
citedby = {0},
journal = {Int. J. Prod. Res.},
volume = {57},
number = {14},
pages = {4468-4479},
}