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Web Site Brand Attributes and e-Shopper Loyalty - A Comparative Study of Spain and Scotland

Sandra Loureiro, Silvina Santana. Web Site Brand Attributes and e-Shopper Loyalty - A Comparative Study of Spain and Scotland. In Joaquim Filipe, José Cordeiro, editors, WEBIST 2010, Proceedings of the 6th International Conference on Web Information Systems and Technologies, Volume 2, Valencia, Spain, April 7-10, 2010. pages 257-262, INSTICC Press, 2010.

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