Mitchell J. Lovett, Richard Staelin. The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment. Marketing Science, 35(1):142-157, 2016. [doi]
@article{LovettS16,
title = {The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment},
author = {Mitchell J. Lovett and Richard Staelin},
year = {2016},
doi = {10.1287/mksc.2015.0961},
url = {http://dx.doi.org/10.1287/mksc.2015.0961},
researchr = {https://researchr.org/publication/LovettS16},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {35},
number = {1},
pages = {142-157},
}