Paul Benjamin Lowry, Tom L. Roberts, Trevor Higbee. First Impressions with Websites: The Effect of the Familiarity and Credibility of Corporate Logos on Perceived Consumer Swift Trust of Websites. In Julie A. Jacko, editor, Human-Computer Interaction. HCI Applications and Services, 12th International Conference, HCI International 2007, Beijing, China, July 22-27, 2007, Proceedings, Part IV. Volume 4553 of Lecture Notes in Computer Science, pages 77-85, Springer, 2007. [doi]
Abstract is missing.