Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews

Xianghua Lu, Sulin Ba, Lihua Huang, Yue Feng. Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews. Information Systems Research, 24(3):596-612, 2013. [doi]

Authors

Xianghua Lu

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Sulin Ba

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Lihua Huang

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Yue Feng

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