Xianghua Lu, Sulin Ba, Lihua Huang, Yue Feng. Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews. Information Systems Research, 24(3):596-612, 2013. [doi]
@article{LuBHF13,
title = {Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews},
author = {Xianghua Lu and Sulin Ba and Lihua Huang and Yue Feng},
year = {2013},
doi = {10.1287/isre.1120.0454},
url = {http://dx.doi.org/10.1287/isre.1120.0454},
researchr = {https://researchr.org/publication/LuBHF13},
cites = {0},
citedby = {0},
journal = {Information Systems Research},
volume = {24},
number = {3},
pages = {596-612},
}