Are Sponsored Links Effective? Investigating the Impact of Trust in Search Engine Advertising

Yan Lu, Michael Chau, Patrick Y. K. Chau. Are Sponsored Links Effective? Investigating the Impact of Trust in Search Engine Advertising. ACM Trans. Management Inf. Syst., 7(4), 2017. [doi]

Authors

Yan Lu

This author has not been identified. Look up 'Yan Lu' in Google

Michael Chau

This author has not been identified. Look up 'Michael Chau' in Google

Patrick Y. K. Chau

This author has not been identified. Look up 'Patrick Y. K. Chau' in Google