Yan Lu, Michael Chau, Patrick Y. K. Chau. Are Sponsored Links Effective? Investigating the Impact of Trust in Search Engine Advertising. ACM Trans. Management Inf. Syst., 7(4), 2017. [doi]
@article{LuCC17,
title = {Are Sponsored Links Effective? Investigating the Impact of Trust in Search Engine Advertising},
author = {Yan Lu and Michael Chau and Patrick Y. K. Chau},
year = {2017},
doi = {10.1145/3023365},
url = {http://doi.acm.org/10.1145/3023365},
researchr = {https://researchr.org/publication/LuCC17},
cites = {0},
citedby = {0},
journal = {ACM Trans. Management Inf. Syst.},
volume = {7},
number = {4},
}