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Contingent Effect of Medium in Threshold-based Online Referral Programs on Users' Choice and Willingness to Participate

Shouwang Lu, Menghao Li, Kanliang Wang. Contingent Effect of Medium in Threshold-based Online Referral Programs on Users' Choice and Willingness to Participate. In Yolande E. Chan, Maric Boudreau, Benoit Aubert, Guy Paré, Wynne Chin, editors, 27th Americas Conference on Information Systems, AMCIS 2021, Virtual Conference, August 9-13, 2021. Association for Information Systems, 2021. [doi]

Authors

Shouwang Lu

This author has not been identified. Look up 'Shouwang Lu' in Google

Menghao Li

This author has not been identified. Look up 'Menghao Li' in Google

Kanliang Wang

This author has not been identified. Look up 'Kanliang Wang' in Google
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