Shouwang Lu, Menghao Li, Kanliang Wang. Contingent Effect of Medium in Threshold-based Online Referral Programs on Users' Choice and Willingness to Participate. In Yolande E. Chan, Maric Boudreau, Benoit Aubert, Guy Paré, Wynne Chin, editors, 27th Americas Conference on Information Systems, AMCIS 2021, Virtual Conference, August 9-13, 2021. Association for Information Systems, 2021. [doi]
@inproceedings{LuLW21-4,
title = {Contingent Effect of Medium in Threshold-based Online Referral Programs on Users' Choice and Willingness to Participate},
author = {Shouwang Lu and Menghao Li and Kanliang Wang},
year = {2021},
url = {https://aisel.aisnet.org/amcis2021/sig_hci/sig_hci/10},
researchr = {https://researchr.org/publication/LuLW21-4},
cites = {0},
citedby = {0},
booktitle = {27th Americas Conference on Information Systems, AMCIS 2021, Virtual Conference, August 9-13, 2021},
editor = {Yolande E. Chan and Maric Boudreau and Benoit Aubert and Guy Paré and Wynne Chin},
publisher = {Association for Information Systems},
}