Know who to give: Enhancing the effectiveness of online product sampling

Xianghua Lu, Chee Wei Phang, Sulin Ba, Xinlin Yao. Know who to give: Enhancing the effectiveness of online product sampling. Decision Support Systems, 105:77-86, 2018. [doi]

Authors

Xianghua Lu

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Chee Wei Phang

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Sulin Ba

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Xinlin Yao

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