Xianghua Lu, Chee Wei Phang, Sulin Ba, Xinlin Yao. Know who to give: Enhancing the effectiveness of online product sampling. Decision Support Systems, 105:77-86, 2018. [doi]
@article{LuPBY18,
title = {Know who to give: Enhancing the effectiveness of online product sampling},
author = {Xianghua Lu and Chee Wei Phang and Sulin Ba and Xinlin Yao},
year = {2018},
doi = {10.1016/j.dss.2017.11.002},
url = {https://doi.org/10.1016/j.dss.2017.11.002},
researchr = {https://researchr.org/publication/LuPBY18},
cites = {0},
citedby = {0},
journal = {Decision Support Systems},
volume = {105},
pages = {77-86},
}