The Research on Wechat Advertising Effectiveness Based on SOR Model

Yao Lu, Wei Qi, Juan Qin. The Research on Wechat Advertising Effectiveness Based on SOR Model. In Ali Emrouznejad, Zhihong Qian, editors, The 2nd International Conference on Computer Science and Application Engineering, CSAE 2018, Hohhot, China, October 22-24, 2018. ACM, 2018. [doi]

Authors

Yao Lu

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Wei Qi

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Juan Qin

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