Yao Lu, Wei Qi, Juan Qin. The Research on Wechat Advertising Effectiveness Based on SOR Model. In Ali Emrouznejad, Zhihong Qian, editors, The 2nd International Conference on Computer Science and Application Engineering, CSAE 2018, Hohhot, China, October 22-24, 2018. ACM, 2018. [doi]
@inproceedings{LuQQ18-0,
title = {The Research on Wechat Advertising Effectiveness Based on SOR Model},
author = {Yao Lu and Wei Qi and Juan Qin},
year = {2018},
doi = {10.1145/3207677.3278042},
url = {https://doi.org/10.1145/3207677.3278042},
researchr = {https://researchr.org/publication/LuQQ18-0},
cites = {0},
citedby = {0},
booktitle = {The 2nd International Conference on Computer Science and Application Engineering, CSAE 2018, Hohhot, China, October 22-24, 2018},
editor = {Ali Emrouznejad and Zhihong Qian},
publisher = {ACM},
isbn = {978-1-4503-6512-3},
}