Michelle Y. Lu, Jiwoong Shin. A Model of Two-Sided Costly Communication for Building New Product Category Demand. Marketing Science, 37(3):382-402, 2018. [doi]
@article{LuS18-4,
title = {A Model of Two-Sided Costly Communication for Building New Product Category Demand},
author = {Michelle Y. Lu and Jiwoong Shin},
year = {2018},
doi = {10.1287/mksc.2017.1071},
url = {https://doi.org/10.1287/mksc.2017.1071},
researchr = {https://researchr.org/publication/LuS18-4},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {37},
number = {3},
pages = {382-402},
}