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Sentiment Analysis of Brand Personality Positioning Through Text Mining

Ruei-Shan Lu, Hsiu-Yuan Tsao, Hao-Chiang Koong Lin, Yu Chun Ma, Cheng-Tung Chuang. Sentiment Analysis of Brand Personality Positioning Through Text Mining. JITR, 12(3):93-103, 2019. [doi]

Authors

Ruei-Shan Lu

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Hsiu-Yuan Tsao

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Hao-Chiang Koong Lin

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Yu Chun Ma

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Cheng-Tung Chuang

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