Sentiment Analysis of Brand Personality Positioning Through Text Mining

Ruei-Shan Lu, Hsiu-Yuan Tsao, Hao-Chiang Koong Lin, Yu Chun Ma, Cheng-Tung Chuang. Sentiment Analysis of Brand Personality Positioning Through Text Mining. JITR, 12(3):93-103, 2019. [doi]

Abstract

Abstract is missing.