Zhepeng Lu, Xiaoshan Wang, Jinghua Huang. Effect of Instant Messenger Use on Purchase Decision of Consumers: The Role of Communication Quality and Content. In Ming Fan, Jukka Heikkilä, Hongxiu Li, Michael J. Shaw, Han Zhang, editors, Internetworked World - 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016, Revised Selected Papers. Volume 296 of Lecture Notes in Business Information Processing, pages 125-138, Springer, 2016. [doi]
Abstract is missing.