Zhiyi Lu, Haojie Zhou, Victor O. K. Li, Yi Long. Pricing game of celebrities in sponsored viral marketing in online social networks with a greedy advertising platform. In 2016 IEEE International Conference on Communications, ICC 2016, Kuala Lumpur, Malaysia, May 22-27, 2016. pages 1-6, IEEE, 2016. [doi]
@inproceedings{LuZLL16,
title = {Pricing game of celebrities in sponsored viral marketing in online social networks with a greedy advertising platform},
author = {Zhiyi Lu and Haojie Zhou and Victor O. K. Li and Yi Long},
year = {2016},
doi = {10.1109/ICC.2016.7511396},
url = {http://dx.doi.org/10.1109/ICC.2016.7511396},
researchr = {https://researchr.org/publication/LuZLL16},
cites = {0},
citedby = {0},
pages = {1-6},
booktitle = {2016 IEEE International Conference on Communications, ICC 2016, Kuala Lumpur, Malaysia, May 22-27, 2016},
publisher = {IEEE},
isbn = {978-1-4799-6664-6},
}