Pricing game of celebrities in sponsored viral marketing in online social networks with a greedy advertising platform

Zhiyi Lu, Haojie Zhou, Victor O. K. Li, Yi Long. Pricing game of celebrities in sponsored viral marketing in online social networks with a greedy advertising platform. In 2016 IEEE International Conference on Communications, ICC 2016, Kuala Lumpur, Malaysia, May 22-27, 2016. pages 1-6, IEEE, 2016. [doi]

Abstract

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