Search product and experience product online reviews: An eye-tracking study on consumers' review search behavior

Jing Luan, Zhong Yao, Futao Zhao, Hao Liu. Search product and experience product online reviews: An eye-tracking study on consumers' review search behavior. Computers in Human Behavior, 65:420-430, 2016. [doi]

Authors

Jing Luan

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Zhong Yao

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Futao Zhao

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Hao Liu

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