An Exploratory Study of the Motives Engaged in the Dissemination of Social Word-of-Mouth via Mobile Device

Pin Luarn, Yu-Ping Chiu, Jen-Chieh Yang. An Exploratory Study of the Motives Engaged in the Dissemination of Social Word-of-Mouth via Mobile Device. In 47th Hawaii International Conference on System Sciences, HICSS 2014, Waikoloa, HI, USA, January 6-9, 2014. pages 1033-1042, IEEE, 2014. [doi]

Abstract

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