Pamela J. Ludford, Dan Cosley, Dan Frankowski, Loren G. Terveen. Think different: increasing online community participation using uniqueness and group dissimilarity. In Elizabeth Dykstra-Erickson, Manfred Tscheligi, editors, Proceedings of the 2004 Conference on Human Factors in Computing Systems, CHI 2004, Vienna, Austria, April 24 - 29, 2004. pages 631-638, ACM, 2004. [doi]
Abstract is missing.