Jo Lumsden, Lisa MacKay. How does personality affect trust in B2C e-commerce?. In Mark S. Fox, Bruce Spencer, editors, Proceedings of the 8th International Conference on Electronic Commerce: The new e-commerce - Innovations for Conquering Current Barriers, Obstacles and Limitations to Conducting Successful Business on the Internet, 2006, Fredericton, New Brunswick, Canad. Volume 156 of ACM International Conference Proceeding Series, pages 471-481, ACM, 2006. [doi]
@inproceedings{LumsdenM06, title = {How does personality affect trust in B2C e-commerce?}, author = {Jo Lumsden and Lisa MacKay}, year = {2006}, doi = {10.1145/1151454.1151526}, url = {http://doi.acm.org/10.1145/1151454.1151526}, tags = {e-science}, researchr = {https://researchr.org/publication/LumsdenM06}, cites = {0}, citedby = {0}, pages = {471-481}, booktitle = {Proceedings of the 8th International Conference on Electronic Commerce: The new e-commerce - Innovations for Conquering Current Barriers, Obstacles and Limitations to Conducting Successful Business on the Internet, 2006, Fredericton, New Brunswick, Canad}, editor = {Mark S. Fox and Bruce Spencer}, volume = {156}, series = {ACM International Conference Proceeding Series}, publisher = {ACM}, isbn = {1-59593-392-1}, }