The Effect of Valence and Layout of Online Reviews on Purchase Intention

Jintao Luo, Guangji Liao, Weibin Wang, Jia Zhou 0001. The Effect of Valence and Layout of Online Reviews on Purchase Intention. In Tareq Z. Ahram, Christianne Soares Falcão, editors, Advances in Usability, User Experience, Wearable and Assistive Technology - Proceedings of the AHFE 2021 Virtual Conferences on Usability and User Experience, Human Factors and Wearable Technologies, Human Factors in Virtual Environments and Game Design, and Human Factors and Assistive Technology, July 25-29, 2021, USA. Volume 275 of Lecture Notes in Networks and Systems, pages 551-555, Springer, 2021. [doi]

Abstract

Abstract is missing.