Lan Luo, Koen Pauwels. Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition. Marketing Science, 42(1):6-10, January 2023. [doi]
@article{LuoP23-1,
title = {Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition},
author = {Lan Luo and Koen Pauwels},
year = {2023},
month = {January},
doi = {10.1287/mksc.2022.1412},
url = {https://doi.org/10.1287/mksc.2022.1412},
researchr = {https://researchr.org/publication/LuoP23-1},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {42},
number = {1},
pages = {6-10},
}