The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China

Nuan Luo, Mingli Zhang, Wenhua Liu. The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China. Computers in Human Behavior, 48:492-499, 2015. [doi]

Authors

Nuan Luo

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Mingli Zhang

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Wenhua Liu

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