Research on the Impact of Online Marketing on the Consumer Purchase Intent of Museum Cultural Creative Products

Shiqi Lyu. Research on the Impact of Online Marketing on the Consumer Purchase Intent of Museum Cultural Creative Products. In The 10th Multidisciplinary International Social Networks Conference, MISNC 2023, Phuket, Thailand, September 4-6, 2023. pages 166-170, ACM, 2023. [doi]

Abstract

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