Mingshu Lyu, Zhenduo Zhang, Baiqing Sun. How Does the Use of Mobile Social Platforms Impact Impulsive Buying? A Case of Wechat. In IMMS 2021: 4th International Conference on Information Management and Management Science, Chengdu, China, August 27 - 29, 2021. pages 31-35, ACM, 2021. [doi]
@inproceedings{LyuZS21,
title = {How Does the Use of Mobile Social Platforms Impact Impulsive Buying? A Case of Wechat},
author = {Mingshu Lyu and Zhenduo Zhang and Baiqing Sun},
year = {2021},
doi = {10.1145/3485190.3485196},
url = {https://doi.org/10.1145/3485190.3485196},
researchr = {https://researchr.org/publication/LyuZS21},
cites = {0},
citedby = {0},
pages = {31-35},
booktitle = {IMMS 2021: 4th International Conference on Information Management and Management Science, Chengdu, China, August 27 - 29, 2021},
publisher = {ACM},
isbn = {978-1-4503-8427-8},
}