How Does the Use of Mobile Social Platforms Impact Impulsive Buying? A Case of Wechat

Mingshu Lyu, Zhenduo Zhang, Baiqing Sun. How Does the Use of Mobile Social Platforms Impact Impulsive Buying? A Case of Wechat. In IMMS 2021: 4th International Conference on Information Management and Management Science, Chengdu, China, August 27 - 29, 2021. pages 31-35, ACM, 2021. [doi]

Abstract

Abstract is missing.