Effects of Platform and Content Attributes on Information Dissemination on We Media: A Case Study on WeChat Platform

Yan Ma, Jingwen Chen. Effects of Platform and Content Attributes on Information Dissemination on We Media: A Case Study on WeChat Platform. In The 16th Wuhan International Conference on E-Business, WHICEB 2017, Wuhan, China, May 26-28, 2017. pages 64, Association for Information Systems, 2017. [doi]

Abstract

Abstract is missing.