Yijia Ma, Yi Cui, Jie Li, Yonghui Li. Analyzing Consumer Switching Intentions in Short Video E-commerce: A Comprehensive Examination Through the Lens of Push, Pull, and Mooring Factors. In Yiliu Paul Tu, Maomao Chi, editors, E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future - 23rd Wuhan International Conference, WHICEB 2024, Wuhan, China, May 24-26, 2024, Proceedings, Part I. Volume 515 of Lecture Notes in Business Information Processing, pages 287-299, Springer, 2024. [doi]
@inproceedings{MaCLL24,
title = {Analyzing Consumer Switching Intentions in Short Video E-commerce: A Comprehensive Examination Through the Lens of Push, Pull, and Mooring Factors},
author = {Yijia Ma and Yi Cui and Jie Li and Yonghui Li},
year = {2024},
doi = {10.1007/978-3-031-60264-1_25},
url = {https://doi.org/10.1007/978-3-031-60264-1_25},
researchr = {https://researchr.org/publication/MaCLL24},
cites = {0},
citedby = {0},
pages = {287-299},
booktitle = {E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future - 23rd Wuhan International Conference, WHICEB 2024, Wuhan, China, May 24-26, 2024, Proceedings, Part I},
editor = {Yiliu Paul Tu and Maomao Chi},
volume = {515},
series = {Lecture Notes in Business Information Processing},
publisher = {Springer},
isbn = {978-3-031-60264-1},
}