Yijia Ma, Yi Cui, Jie Li, Yonghui Li. Analyzing Consumer Switching Intentions in Short Video E-commerce: A Comprehensive Examination Through the Lens of Push, Pull, and Mooring Factors. In Yiliu Paul Tu, Maomao Chi, editors, E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future - 23rd Wuhan International Conference, WHICEB 2024, Wuhan, China, May 24-26, 2024, Proceedings, Part I. Volume 515 of Lecture Notes in Business Information Processing, pages 287-299, Springer, 2024. [doi]
Abstract is missing.