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Influence of perceived risk on consumers' intention and behavior in cross-border e-commerce transactions: A case study of the Tmall Global platform

Dan Ma, Jialing Dong, Chien-Chiang Lee. Influence of perceived risk on consumers' intention and behavior in cross-border e-commerce transactions: A case study of the Tmall Global platform. Int J. Information Management, 81:102854, 2025. [doi]

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