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Who Sells Better? Digital Human Presenter Versus Cartoon AI Presenter in E-commerce Live-Streaming

Hanzhuo Ma, Wei Huang, Alan R. Dennis. Who Sells Better? Digital Human Presenter Versus Cartoon AI Presenter in E-commerce Live-Streaming. In Tung X. Bui, editor, 57th Hawaii International Conference on System Sciences, HICSS 2024, Hilton Hawaiian Village Waikiki Beach Resort, Hawaii, USA, January 3-6, 2024. pages 3947-3956, ScholarSpace, 2024. [doi]

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Hanzhuo Ma

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Wei Huang

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Alan R. Dennis

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