Hanzhuo Ma, Wei Huang, Alan R. Dennis. Who Sells Better? Digital Human Presenter Versus Cartoon AI Presenter in E-commerce Live-Streaming. In Tung X. Bui, editor, 57th Hawaii International Conference on System Sciences, HICSS 2024, Hilton Hawaiian Village Waikiki Beach Resort, Hawaii, USA, January 3-6, 2024. pages 3947-3956, ScholarSpace, 2024. [doi]
@inproceedings{MaHD24,
title = {Who Sells Better? Digital Human Presenter Versus Cartoon AI Presenter in E-commerce Live-Streaming},
author = {Hanzhuo Ma and Wei Huang and Alan R. Dennis},
year = {2024},
url = {https://hdl.handle.net/10125/106862},
researchr = {https://researchr.org/publication/MaHD24},
cites = {0},
citedby = {0},
pages = {3947-3956},
booktitle = {57th Hawaii International Conference on System Sciences, HICSS 2024, Hilton Hawaiian Village Waikiki Beach Resort, Hawaii, USA, January 3-6, 2024},
editor = {Tung X. Bui},
publisher = {ScholarSpace},
isbn = {978-0-9981331-7-1},
}