Proposing Customers Economic Value or Relational Value? A Study of Two Stages of the Crowdfunding Project

Shuang (Sara) Ma, Ying Hua, Dahui Li, Yonggui Wang. Proposing Customers Economic Value or Relational Value? A Study of Two Stages of the Crowdfunding Project. Decision Sciences, 53(4):712-749, 2022. [doi]

Abstract

Abstract is missing.