Can Visible Cues of Search Results Tell Vendors' Reliability?

Zhongming Ma, Olivia R. Liu Sheng, Gautam Pant, Alicia Iriberri. Can Visible Cues of Search Results Tell Vendors' Reliability?. In Robert C. Nickerson, Ramesh Sharda, editors, Proceedings of the 15th Americas Conference on Information Systems, AMCIS 2009, San Francisco, California, USA, August 6-9, 2009. pages 102, Association for Information Systems, 2009. [doi]

Abstract

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