Integrating online and offline channels for online customer loyalty: the moderating role of retailer credibility

Tianyi Ma, Xia Wu, Yang Li. Integrating online and offline channels for online customer loyalty: the moderating role of retailer credibility. IT & People, 36(2):758-784, 2023. [doi]

Authors

Tianyi Ma

This author has not been identified. Look up 'Tianyi Ma' in Google

Xia Wu

This author has not been identified. Look up 'Xia Wu' in Google

Yang Li

This author has not been identified. Look up 'Yang Li' in Google