Product Review Users' Perceptions of Review Quality: The Role of Credibility, Informativeness, and Readability

Jo Mackiewicz, Dave Yeats. Product Review Users' Perceptions of Review Quality: The Role of Credibility, Informativeness, and Readability. IEEE Trans. Prof. Communication, 57(4):309-324, 2014. [doi]

Authors

Jo Mackiewicz

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Dave Yeats

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