Quetzali Madera, Oscar Castillo, Mario García Valdez, Alejandra Mancilla. Bidding Strategies Based on Type-1 and Interval Type-2 Fuzzy Systems for Google AdWords Advertising Campaigns. In Patricia Melin, Oscar Castillo, Janusz Kacprzyk, editors, Nature-Inspired Design of Hybrid Intelligent Systems. Volume 667 of Studies in Computational Intelligence, pages 99-113, Springer, 2017. [doi]
Abstract is missing.