The Impact of Brand Personality and Customer Satisfaction on Customer s Loyalty: Theoretical Approach and Findings of a Causal Analytical Study in the Sector of Internet Service Providers - researchr publication

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Stephanie Magin, René Algesheimer, Frank Huber, Andreas Herrmann. The Impact of Brand Personality and Customer Satisfaction on Customer s Loyalty: Theoretical Approach and Findings of a Causal Analytical Study in the Sector of Internet Service Providers. Electronic Markets, 13(4):294-308, 2003. [doi]

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