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To play or not to play : A cross-temporal investigation using hedonic and instrumental perspectives to explain user intentions to explore a technology

Massimo Magni, M. Susan Taylor, Viswanath Venkatesh. To play or not to play : A cross-temporal investigation using hedonic and instrumental perspectives to explain user intentions to explore a technology. International Journal of Man-Machine Studies, 68(9):572-588, 2010. [doi]

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